Lego Uses Augmented Reality in Store Display
The Lego company, famous for it's toys and innovations in manufacturing and system for letting people build their own custom sets, has begun using augmented reality in some display boxes setup in their retail stores and select toy stores. It's nice to see industry adopting things we've been using in research labs for a while now. I suspect they used ARToolkit to build this. Aside from the "cool" factor this is significant because it demonstrates that there's a market for innovative technologies and interaction paradigms. Hopefully they find this is an effective marketing device and expand the program further. I wonder how long it'll be before we see good examples Organic User Interfaces used this way in the wild.
Tags: lego, augmented reality, ARToolkit
